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IFA 2018

The annual IFA show is attended by electronics industry professionals and technology aficionados. It's a kind of innovation gathering that brings together around 1,800 exhibitors and attracts over 250,000 visitors eager to discover the latest releases in electronics and artificial intelligence.

What is the IFA?

IFA is an acronym for "Internationale Funkausstellung", the international electronics show held in Berlin every year. It brings together manufacturers of electronics products in the broad sense: smartphones, hi-fi and video equipment, domestic appliances, smart devices, etc. The biggest brands attend to present their latest releases in technology and innovation.
What makes this show different is that it's the largest high-tech show open to the general public. This means it's open to technology aficionados as well as industry professionals and the international press. In addition to the 159,000 m2 of exhibition space, the event also features an extensive programme of entertainment and events for everyone.
Every year, more than 250,000 visitors from over 100 countries attend to see the latest innovative devices and be the first to learn about the smart products that will soon be on the market.

The history of the IFA

The IFA show has been held since 1924. Originally mainly dedicated to radio innovations, hence its name (Funkausstellung means 'radio show' in German), it gradually diversified when it started exhibiting televisions in 1928. After the Second World War and a 10-year break, it was held successively in Düsseldorf, Frankfurt and Stuttgart before returning in Berlin in 1971.
It gradually opened up to other broadcasting devices, then electronics in the broad sense. The event is now international and features everything from household appliances to the Internet of Things and multimedia accessories, attracting crowds at the start of every show eager for entertainment and the latest trends. Discover all our products

Practical aspects of the IFA

The show is held in Berlin, Germany, more specifically at Messe Berlin, the city's exhibition grounds. Each show is usually held at the start of September and features the season's new releases. The IFA lasts six days, plus a further two for journalists, who can attend press conferences before the show opens to the international public. The aim of these conferences is to unveil the latest innovations to the press before they go on sale.
In 2018, the show's 95th edition is being held from 31 August to 5 September from 10 am to 6 pm, with nearly 1,500 exhibitors from 48 different countries expected on a surface area of 159,000 m². The public can attend the event for €13 per day.

Expectations for future editions

In recent years there has obviously been a focus on artificial intelligence, the smart home and home automation accessories and services. Many of the world's big brands focus on the innovative sectors and unveil smart objects, whether for the home, domestic appliances, communication technologies, etc.
The agenda of IFA 2018 also states that the keynote speech will be given by the CEO of LG Electronics, presenting the prospects for the future of artificial intelligence in everyday objects and the importance of making the smart home a key point of a company's strategy. This will undoubtedly be the watchword of most companies attending the show. Tech and smart home buffs are therefore likely to be delighted at new releases in upcoming shows and the entertainment events put on.

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